You can’t tell people what to do.

Cheerleading people past their grievances and deeply ingrained perceptions doesn’t work. Neither does trying to trick them through fear or momentary desire. These techniques of traditional marketing and advertising are short term motivators at best. They might work to sell hamburgers, but such approaches can’t solve complex problems.

Instead, we uncover people’s deeply held values, and then awaken them to act on what actually matters to them. To do what they really want to do.

Mindset LLC has pioneered a method of understanding the complexities that drive behavior. We’ve developed a process to reveal the motivational linkages that move people. It's a process that transforms behavior by combining the science of unique research with the art of lucid creativity.

Even when deeply ingrained negative perceptions have resulted in resistance, paralysis or hostility.